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Marketing As A Service
What Is Marketing as a Service (MaaS)?
Marketing as a Service (MaaS) offers a complete marketing team without the need for in-house specialists. Unlike traditional agencies, MaaS creates a customized and comprehensive strategy for your business goals.
It is like having a full-fledged marketing department without the added expenses.
You’re not alone. The piecemeal strategies—a campaign here, a website revamp there—often miss the mark.
180 Link Digital Media proudly challenges this outdated approach with our innovative Marketing as a Service (MaaS) model.
Why Choose MaaS?
Visualize a marketing landscape devoid of fragmented, ad-hoc projects. Imagine, instead, a unified, strategic effort aligned cohesively with your long-term objectives. That’s the assurance MaaS offers.
Key benefits of MaaS include:
Consistency: Ongoing services ensure that the marketing efforts are consistent and aligned with the company’s long-term goals.
Expertise: Companies can leverage the specialized knowledge and tools of the agency without having to invest in in-house capabilities.
Cost Effectiveness: Businesses can save money by using existing infrastructure and expertise instead of building everything in-house. This is because it can provide a higher return on investment (ROI).
Flexibility: Companies can scale their marketing efforts up or down more easily based on performance and changing needs.
Focus: Businesses can concentrate on their core competencies, leaving the marketing efforts to specialists.
We can help improve your online visibility through our Search Engine Optimization (SEO) services. Our strategy aims to position your business favorably on search engine results, allowing it to thrive online. We work as an extension of your team, adapting to your needs and adjusting to changes in the market.
MaaS FAQs
While both models provide ongoing support, MaaS goes a step further by acting as an integral part of your team. It offers a holistic, multi-channel approach aligned with long-term business goals. In contrast, a retainer often covers a specific set of services or tasks without the comprehensive, strategic focus that MaaS provides.
Absolutely.MaaS lets you access specialized skills and technologies without the cost of hiring an in-house team. The services are scalable, letting you adjust according to your budget and needs.
MaaS covers various services such as SEO, social media management, content marketing, web development, and analytics. The package is tailored to align with your unique business objectives.
One of the key benefits of MaaS is its scalability. The service package can be scaled up or down based on performance metrics and business requirements, making it a flexible option.
Not at all. While we handle the day-to-day marketing tasks, the overarching strategy and objectives are always set collaboratively with you. You maintain full ownership and visibility into all processes.
MaaS is not about isolated campaigns or projects. Firstly, we start by understanding your long-term objectives. Then, we create and execute a comprehensive, multi-channel marketing strategy designed to support these goals over the long haul.
Marketing is often a long-term game, but the MaaS model allows for quicker adaptation and execution of strategies. You will notice an increase in engagement and reach shortly after implementing changes. However, you can expect to see more significant ROI metrics over a longer period.
MaaS is helpful for SMBs without in-house marketing teams but still need a complete marketing strategy.
We have MaaS contracts that are flexible and can be tailored to meet your business needs. This allows you to decide whether the service is right for you. It’s important to us that the service works efficiently for you.
Getting started is simple. Contact us for a free consultation. We’ll discuss your business goals, challenges, and how a MaaS strategy can provide you with a streamlined, practical path to growth.
Marketing...
At Your Service
Ongoing professional and experienced marketing
support to drive growing sales and brand awareness.