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There is a short list of business markers that make a first impression, and branded email, or lack thereof, is on that list. Imagine receiving a business proposal from a company using a generic, free email account.
Would you take them seriously?
Chances are you’d have a shred of doubt about their credibility. You might unconsciously create the same impression if you’re a small business owner relying on free email services such as Gmail, Outlook, or Yahoo for professional communication.
The email account you use can significantly affect your business’s image, brand, and, ultimately, success.
Undermining Professionalism and Credibility
Using free email services can give an impression of unprofessionalism. It suggests that your business might need to be more well-established or that you are not fully invested in your industry.
A survey conducted by GoDaddy revealed that 75% of consumers view a professional branded email address that matches the domain name as extremely important for gaining their trust when purchasing.
The survey further states that customers are nine times more likely to choose a company with a branded email address. These findings are substantiated by other studies, such as one conducted by the IE Domain Registry – highlights shown in the adjacent image.
Diminishing Your Brand’s Strength
Brand recognition is vital for any business. Using a free email service, rather than an address that includes your business’s domain name, represents a missed opportunity to strengthen and promote your brand.
Every time you send an email, you could be promoting your business. Instead, you’re promoting Gmail, Yahoo, or Outlook. You’re losing out on a powerful, simple, free marketing opportunity.
Avoiding the Hidden Costs
While free email services might seem like a cost-saving measure, especially for small businesses operating on tight budgets, they come with hidden costs:
- Limited storage
- Lack of customer support
- Increased risk of your email being perceived as spam, resulting in potential business losses.
Additionally, security is a significant concern with free services. Breaches could lead to sensitive data loss and damage your company’s reputation.
The Solution: Branded Email Addresses
Investing in a branded email address is a minor cost compared to the value it provides. A branded email (e.g., [email protected]) immediately gives your business a professional outlook. It is easier for clients to remember and less likely to be flagged as spam.
Plus, it serves as a free advertisement for your brand every time you send an email or give out your contact information.
When you buy a custom domain, you often gain access to a suite of tools to help manage your business. Many providers offer packages that include email hosting, website hosting, and other valuable resources.
How to Make the Switch
Making the switch to a branded email address is straightforward. Many managed email marketing and hosting services make the process easy, even for non-tech-savvy users.
Decide on a domain name, check its availability, and purchase it. Then, set up your branded email address using the provider’s platform. Finally, notify your clients of the change to ensure a smooth transition. Remember, the upfront effort is well worth the long-term benefits.
Conclusion: The Image You Project Matters
In business, image, and perception are crucial. Choosing between a free email account and a professional, branded email could significantly influence your business’s perception.
By opting for a branded email, you display a commitment to your business, project a professional image, enhance brand recognition, and create additional marketing opportunities. All these benefits make it a worthy investment for businesses, big or small.
Remember, your email address isn’t just a way to send messages—it reflects on your business.
Choose wisely.