180 LInk Media Marketing Muscle for Small & Medium-Sized Businesses Content Marketing Strategy
Our team develops content strategies for increased brand visibility and lead acquisition. We take your company’s value propositions, product offerings and in-house expertise to create impactful content for distribution through multiple marketing channels such as blogs, video, social media and more. Are you challenged to find the time and resources necessary to execute a content strategy?
Value of Content Marketing Strategy
Content ROI - The Gift That Keep Giving
When compared to other marketing channels such as paid advertising, consumers prefer content by more than 2-to-1. Paid ads - while they do have a place in your marketing mix - can and do typically cost several times that of content. Additionally, paid ads typically have a determined end-of-life date, while your content can live in perpetuity – consistently driving new customers, fostering engagement and increasing awareness of your brand. We can work with you to formulate a workable plan and strategy which allows you to build success for your organization through content marketing.
Brand Authority
When compared to other marketing channels such as paid advertising, consumers prefer content by more than 2-to-1. Paid ads - while they do have a place in your marketing mix - can and do typically cost several times that of content. Additionally, paid ads typically have a determined end-of-life date, while your content can live in perpetuity – consistently driving new customers, fostering engagement and increasing awareness of your brand. We help you to formulate a workable plan and strategy which allows you to build success for your organization through content marketing.
Better Search Ranking = More Customers
If you have a web site and social media pages, your hope obviously is that these vehicles drive more traffic and customers to your door. If your brand's web channels are not driving new traffic organically, we can develop a content strategy which increases your organic search engine traffic with relevant and useful content. More than ever, search engines measure the quality of content as its primary ranking factor. We develop content that aligns with brand's values and effectively engages your customers to produce fruitful organic web and social media traffic.
Content That Works
Blogs
Captivating blog posts that seek to inform and/or entertain
Infograph
Provide a visual identity for your brand's thought leadership
Video
The swiss army knife of content with the highest engagement
Case Studies
Demonstrate your capabilities with recent customer success stories
Social Media
Direct audience engagement keeps your brand first of mind
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Webinars
Take a captive audience and show them how to solve specific problems