Content development strategy for small business

Value of Content Marketing Strategy

Content ROI - The Gift That Keep Giving

When compared to other marketing channels such as paid advertising, consumers prefer content by more than 2-to-1. Paid ads - while they do have a place in your marketing mix - can and do typically cost several times that of content. Additionally, paid ads typically have a determined end-of-life date, while your content can live in perpetuity – consistently driving new customers, fostering engagement and increasing awareness of your brand. We can work with you to formulate a workable plan and strategy which allows you to build success for your organization through content marketing.

Brand Authority

When compared to other marketing channels such as paid advertising, consumers prefer content by more than 2-to-1. Paid ads - while they do have a place in your marketing mix - can and do typically cost several times that of content. Additionally, paid ads typically have a determined end-of-life date, while your content can live in perpetuity – consistently driving new customers, fostering engagement and increasing awareness of your brand. We help you to formulate a workable plan and strategy which allows you to build success for your organization through content marketing.

Better Search Ranking = More Customers

If you have a web site and social media pages, your hope obviously is that these vehicles drive more traffic and customers to your door. If your brand's web channels are not driving new traffic organically, we can develop a content strategy which increases your organic search engine traffic with relevant and useful content. More than ever, search engines measure the quality of content as its primary ranking factor. We develop content that aligns with brand's values and effectively engages your customers to produce fruitful organic web and social media traffic.