Author: Howard White

A seasoned marketing professional with extensive digital marketing chops, I love the convergence of creativity and data analysis found in digital. Having seen success and failure in various organizations, I have learned that marketing success depends mainly on relationships. Can your brand connect with the prospect or customer? Can you empathize with their problems and demonstrate a sound solution approach with your "widgets"?I witnessed this philosophy's enduring truths in every industry and company scale, whether B2C/D2C, SaaS, manufacturing, startups, or multi-national stalwarts.Choose the proper channels and communicate the right message.