Search Engine Marketing

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are both a skill and an art.  You will hear many theories about it and there are right techniques (white hat) and wrong techniques (black hat) that are available to search engine marketers.  180 Link Media understands this, as well as the importance of your brands reputation and image, which is why we only employ white hat SEO/SEM techniques.

An effective search engine marketing strategy encompasses understanding the target customers or audience.  We conduct extensive marketing research to understand your present and future customers so that we can identify the best strategies necessary to achieve your goals.

We are adept at both organic, or free search engine marketing, and paid search engine marketing.  Research has shown that a combination of the two strategies can affect your company’s bottom line significantly and positively.  It is not rare for a company to experience double and sometimes triple-percentage gains in sales from effective SEO/SEM strategies.

Our pricing for this service is based on an agreed upon flat monthly fee and incentives - which we are paid only if we deliver results.  All clients interested in this service should know and expect that any Search Engine Marketing campaign take at minimum 3 months to mature, at which time credible data is available to evaluate the effectiveness of current SEO/SEM efforts.